Blog
Design Journal
Category: Social Media Video Marketing
Who should approve your explainer video, at which stage, and how to structure feedback so the single argument survives four departments' opinions.
How long a 3D animation project really takes, stage by stage, what genuinely causes delay, and which timeline compressions are real rather than illusory.
What belongs in a 3D rendering brief: source data, camera positions, materials, lighting and the approval chain that decides how many rounds you pay for.
Where 3D medical animation projects go wrong for healthcare providers, from regulatory review scheduled too late to reference material that arrives wrong.
Five explainer video mistakes startups make, from explaining the product instead of the problem to building the whole thing around an interface that will change.
Scoping a 3D rendering budget for energy assets: what drives cost, why the model matters more than the image, and where the money is usually wasted.